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Saturday, October 17, 2026
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I Am the King of the Common Cold – and I Can Share with You How to Avoid One

At this point last year, I found myself participating in a broadcast with three singers. There was a hip-hop artist with Ghanaian roots, a major pop celebrity, and a famous mezzo-soprano. The coldest season was upon us. Just the night prior, I celebrated a close friend's milestone birthday, crammed into the function room of a pub in the Surrey region. The festivities were fun, yet now, simply to make conversation, I pondered how it was possible to avoid catching a cold with many partygoers were contributing to a chorus of sniffles and coughs. Incidentally, why do certain individuals blow their noses so loudly, while others are quieter? A question for another day.

The Response by the Trio

At mention of my night out, this trio of troubadours in the waiting area responded in two ways. Firstly, they shrunk away from me slightly. Second, they engaged in a feverishly enthusiastic discussion regarding ways to stay cold-free which naturally enough given their line of work was something of an obsession for them. I get that, but I'm also deeply invested – I need to dodge colds no matter what because the colds I get are worse than anyone else’s. There's no doctor's note to prove it, yet I'm certain it's factual. My illnesses drag on. My nasal passages are more congested, my throat is scratchier, my coughing fits are louder, barkier and apparently endless. Those at home, alert to the initial throat noises that signal an oncoming cold, sometimes banish me or clear the room themselves. Back when I presented football on ITV, the unfortunate crew in the control room learned to recognize the signals. “Cans off!” the studio director would holler to everyone to avoid auditory overload, overloading their audio gear.

Managing Blocked Noses

As for my blocked noses, don’t start me. Aerosols, liquids, even the electric shock of fumes of boiling plum brandy my mom advocates … they provide temporary relief before admitting defeat. It's hard to find something more pathetic than a Brummie tone delivered with no nasal airflow. That is, it sounds a bit nasally restricted at the best of times. At least this elicits sympathy, which isn’t always a good thing. When I started college, away from my mum and her medicinal brandy, the cleaning staff at our accommodation showed me kindness. “I’ve got just the thing for that, you poor thing. Be right back.” She was wonderfully sweet, very Irish, and adamant that I consume the uncooked, peeled onion she brought to my sickbed. She observed me eating it. Bless her. It didn't help at all, sadly, apart from sending my guts into raptures and creating bad breath.

The Singer’s Prevention Strategy

Therefore, I loathe winter illnesses and firmly believe avoiding is superior to treating that onion-based or otherwise, are ineffective. I focused carefully along with the rapper and the pop star as the singer detailed her prevention methods. With forthcoming bookings to sing for her supper over Christmas, she approached it with great diligence. She directed us to use hand gel hourly throughout the winter based on her explanation in addition, specific measures were necessary for social events and gatherings. Prior to socializing, she recommended a couple of blasts of a nasal spray into both nostrils – regardless of symptoms. Drastic. It appealed to me. And, listen to this, she insisted on following it up post-event with more spray of the solution.

The Results

I adopted the method. And I can report I remained cold-free. It wasn't perfect: the numerous products I purchased, lost, bought again, found, and more. And the disappointing instant you realise you’ve sat on the little vessel of hand gel you left in your back pocket and it's oozing out. Still, all a price worth paying. And now winter’s upon us again, I'm fully prepared with the mezzo-soprano’s recommended ordnance. I'm set for the fight.

By

Robert Reeves

Award-winning journalist specializing in data-driven investigations and international policy analysis.

PureReport

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